Lee has been designing lures for over 40 years.  Back in 1972 Lee designed one of the first diving crankbaits, which changed bass fishing.  “Imagine being the only fisherman, in any tournament, who had a crankbait which would run deeper than 5 feet”  Sisson says with a smile.  Soon the word got out on his deep diving lure.  Jim Bagley, while doing a promotion in Baton Rouge La.,  met Lee, and after a short discussion, Jim asked Lee if he would like to work at Bagley Baits.    “That floored me.  I had been kidding with my wife and parents about going to work for Bagley’s, but that was just a dream”!  Well the rest is history. Lee’s deep diving lure became Bagley’s DB3.   Lee worked at Bagley’s for 12 years designing many lures which set the standards for crankbaits of today. Then he started his own company, Lee Sisson Lures continuing his innovative work.  After 23 years he decided to sell his company to Yakima Bait Company where he could spend all of his time doing R&D.   “Now   I have the time to design full time.  I have always been better at designing lures than selling them.”  During those years Lee also had many ideas which went along with fishing, like the Two Way Boat Alarm.